b2b-marketing-agency

Gating assets: The unconsidered alternative

It’s not a question of “if” to gate, but a question about “when” to gate.

22. 07. 2014

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Kool-aid and the client/agency relationship

Why clients and agencies need to bitch less – and bicker more.

27. 03. 2014

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The Art of Compromise: a balancing act

This is an internal deck about client-agency relationships that we decided to share with the outside world. Enjoy!

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B2B Marketing Agency of the Year?

Velocity has been shortlisted for the B2B Marketing Agency of the Year award. Which is nice.

30. 07. 2013

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No you can’t guest blog on our site

Dear anonymous link-builder, no you can’t guest blog on our site. Because you are lazy, stupid and dishonest.

16. 05. 2013

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19 verbs that help to build your new marketing team

All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.

13. 02. 2013

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The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.

B2B marketing works best when there’s an alliance between marketing artists and scientists

19. 01. 2013

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Stan Woods on B2B content marketing

A short, sharp interview with Velocity MD Stan Woods on the power of B2B content marketing and the value of story.

07. 10. 2012

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B2B marketers: denial is not a strategy

Most B2B marketing strategies are still fueled by some serious denial. Time to wake up and smell the coffee.

01. 10. 2012

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How to use Prezi for B2B content marketing

Prezi, the cloud-based presentation software, is great for B2B content development. Here’s how B2B content marketers can use Prezi to develop great content.

14. 05. 2012

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How to build a B2B content marketing team

Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are

09. 05. 2012

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The problem/solution structure in B2B content marketing

The problem/solution structure is a powerful weapon for B2B content marketers. Here’s why.

26. 03. 2012

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