Lisa Dare

Senior Writer

Lisa fell into B2B copywriting on a whim and promptly discovered a deep love for the human aspect of it. She brings a lot of insider insight into her work, having spent almost a decade in-house at B2B enterprises, including a fast-growing tech startup and Fortune 500 staffing and tech services firms.

Lisa’s pre-B2B resume reads like a collection of dime-store character backstories. She’s bartended on Bourbon Street (!), interned for Senator Ted Kennedy (!!) and worked as an organizer on the first Obama campaign (!!!). Oh yeah, she also held 15 jobs in one year in her early 20s – presumably not all at the same time, but given Lisa’s “let’s-do-this” energy, we can’t be sure. In her non-marketing time, she’s a part-time kayaker, and prolific blogger.