Addy Smith

Client Performance Director

Addy is our Client Performance Director, driving the commercial goals of our performance-driven work. She’s spent her time at Velocity managing strategic campaigns, developing content marketing programmes and producing successful brand awareness and lead generation campaigns for our clients. Now, she specialises in strategic planning, go-to-market strategy, and client growth and profitability.

She hails from Hull, home of the not-so-aptly-named American Chip Spice, which comes highly recommended for “anyone who eats food or drinks tequila”. A connoisseur of all of the finer things in life — like instant noodles, whisky, and garlic bread in the bath — Addy also spends her down time relaxing by swimming in the sea, doing yoga, and moshing.