seo

Why bounce rate envy doesn’t help anyone, not even marketers

Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a…

11. 08. 2010

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Analytics can be fun, honestly.

Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If…

10. 08. 2010

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Cleaning up your B2B product portfolio

A few tips for organising your B2B product portfolio. Are your products in the right buckets? Can buyers (and search engines) find what they need?

26. 04. 2010

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B2B blogging for beginners

Blogging is important in B2B marketing. Here are some blogging tips for beginners, from Velocity, the B2B marketing agency.

14. 09. 2009

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Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits.

05. 12. 2008

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Customer Value Propositions in B2B Markets

An excellent article from the Harvard Business Review on customer value propositions in B2B markets.

03. 12. 2008

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The Benefit Hierarchy in corporate positioning & message development

People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…

25. 11. 2008

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Quick Start Pimp Your Content Guide to SEO

I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb.

B2B SEO

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The Velocity B2B Social Media & Web Engagement Mind Map

The Velocity B2B Social Media & Web Engagement Mind Map – a helpful tool for technology marketing managers

21. 05. 2008

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B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…

16. 05. 2008

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Your First (Free) Baby Steps in B2B Web Marketing

Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…

01. 05. 2008

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New White Paper Available: How to PPC in B2B

A new white paper published by Velocity…. How to PPC in B2B Technology Marketing: Five Rules for Effective Lead Generation

04. 04. 2008

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