lead-generation

The Benefit Hierarchy in corporate positioning & message development

People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…

25. 11. 2008

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The Velocity B2B Social Media & Web Engagement Mind Map

The Velocity B2B Social Media & Web Engagement Mind Map – a helpful tool for technology marketing managers

21. 05. 2008

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B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…

16. 05. 2008

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Your First (Free) Baby Steps in B2B Web Marketing

Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales…

01. 05. 2008

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New White Paper Available: How to PPC in B2B

A new white paper published by Velocity…. How to PPC in B2B Technology Marketing: Five Rules for Effective Lead Generation

04. 04. 2008

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Why ‘Web-to-Lead’ Forms Suck for B2B Lead Generation

I just returned from a great week away in the Lower Hebrides – the small cluster of islands to the west of Glasgow. The single malts were stunning, the…

18. 03. 2008

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