Simple Steps To A User Focused Site
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round…
20. 04. 2009
corporate-positioning
The Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But…
24. 03. 2009
Postcreditcrunchism: marketing is the measure of all things
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It’s probably for the…
16. 03. 2009
Zappos’ culture: paying employees to leave is great marketing
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent…
05. 12. 2008
Customer Value Propositions in B2B Markets
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still…
03. 12. 2008
Evel Knievel, corporate positioning & corporate message development – a new Velocity white paper
Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems…
25. 11. 2008
Evel Knievel, corporate positioning & corporate message development
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of…
The Benefit Hierarchy in corporate positioning & message development
People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…
