Ann Handley was in town the other week and she was good enough to swing by Velocity HQ to chat about her life in B2B content marketing and her approach to writing.
Great B2B content marketing comes from your company’s beliefs. Here’s why you should celebrate what you value, starting with ‘Why’ (as Simon Sinek says).
A glossary can be a great piece of content if your world is fast-changing and your audience needs help.
In the second of our ‘Let’s Steal From’ series (The first one was about Follow The Frog), I want to look at what just might be the most famous B2B marketing video of all time…
I’m getting pretty sick of ‘customer centric’ – the latest buzzword to pollute and distract good marketers.
In this first in a series analysing great content, we tear apart Follow The Frog, a fast, funny masterpiece.
6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.
Listicles refuse to die. That leaves two choices: imitate them or learn from them and go a step further.
They probably taught you to keep your marketing positive. Here’s why positivity is actually a bad thing.
Some people think it’s never okay to use profanity in marketing. But they just might be missing a powerful weapon.