copywriting

How to catch a salmon in a river of shit

“Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he…

ABM / B2B marketing

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Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and…

B2B marketing / Messaging

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7 books for B2B writers, editors and readers

I love books about writing. Here are seven terrific books for people who want to improve their writing (and reading).

10. 01. 2023

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How to write FAQs – an FAQ for B2B

We’re big believers in the power of a great FAQ section on a B2B website . Here’s an FAQ about why.

B2B marketing

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10 (or so) principles of writing at Velocity

When new writers join Velocity, we give them a little list of what it takes to be successful. Today, we thought we’d share that list with you

B2B marketing / Velocity Culture

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40 reasons good people make crap content

Why do so many smart, talented people still make so much crap content marketing? Here are 40 reasons. Recognize any?

08. 02. 2018

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Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared

Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?

05. 05. 2017

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6 examples of insane honesty in content marketing

6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.

01. 03. 2017

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Managing expectations in content marketing: a pretty good guide

Managing your audience’s expectations is the second most important factor in content marketing success. Or is that over-promise?

03. 02. 2017

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The B2B writer’s #1 imperative: honor your audience.

Great writers are all different — but they all start with respect for their readers. Here are Christopher Hitchens and George Saunders on just that point.

21. 11. 2016

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Why every writer should try B2B copywriting

Read about the difference between writing and B2B copywriting and find out why honing your B2B abilities will make you an all-round better writer.

19. 10. 2016

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The 15 B2B copywriters I don’t want to be

Great B2B copywriters are really hard to find. And inside every one, there are 15 hacks. We out them in this post.

01. 07. 2016

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