blogging

Why Hemingway was a man, not an app

Apps might fix your sentences, but they won’t fix your writing.

17. 02. 2014

Read more

The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog

Which digital marketing content gets loved, and what does that tell us about the content

23. 05. 2013

Read more

6 ways to turn comments into content

How to turn blog comments into great content for your content marketing programs. A simple tip but a powerful one.

14. 03. 2013

Read more

Diary of a Content Pimp 5 – Content analytics and the power of the series

A statistical study of the performance of our blog posts in series (like this one) versus stand-alone posts…

22. 08. 2012

Read more

Guest blogging in B2B content marketing (with some examples)

B2B guest blogging: The power of guest blogging as part of your B2B content marketing program.

23. 03. 2012

Read more

The Unbearable Anxiety of Business Blogging

Blogging is an anxiety-inducing business. Business blogging even more so.

18. 11. 2011

Read more

B2B blogging for beginners

Blogging is important in B2B marketing. Here are some blogging tips for beginners, from Velocity, the B2B marketing agency.

14. 09. 2009

Read more

Zappos’ culture: paying employees to leave is great marketing

Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits.

05. 12. 2008

Read more

Customer Value Propositions in B2B Markets

An excellent article from the Harvard Business Review on customer value propositions in B2B markets.

03. 12. 2008

Read more

The Benefit Hierarchy in corporate positioning & message development

People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…

25. 11. 2008

Read more

The Velocity B2B Social Media & Web Engagement Mind Map

The Velocity B2B Social Media & Web Engagement Mind Map – a helpful tool for technology marketing managers

21. 05. 2008

Read more

B2B lead generation with thought leadership content: ditch the web-to-lead forms and win

For B2B web sites, the content that really matters in terms of positioning and prospecting isn’t your ‘markitecture’ pages – your product and services…

16. 05. 2008

Read more

Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.

Customize