Big marketing moves for big moments of change

B2B is in its business-as-unusual era. If you’re going to market like you did last year, then one of our clients is probably stealing your market share.

We’re the agency for B2B tech companies looking to change something big, before something big changes around you.

See the moments of change

Moments of change we solve for

When you acquire, merge with or get bought by another company

See moment

When you need to change what the market thinks about you

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When you outgrow the space you’re in

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When you’re launching something new

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When you’re selling to new personas

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When you’re entering new regions and verticals

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When you’re changing how you make money

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When you’re positioning against new challengers or disruptive substitutes

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When you’re harnessing the next big thing (Cloud, AI, whatever comes next)

See moment

Marketing in times of change is different to marketing for continuity.

If what you’re doing is working, then any agency partner will do.

Velocity specializes in marketing for growing B2B tech companies going through pivotal inflection points.

Because today’s forces of change are bigger, faster and hairier than they’ve been for a while:

Marketing performance has taken a nosedive

Spiraling ad spend and intense lead gen aren’t translating into MQLs, pipeline or revenue like they used to.

Harder, slower, smaller deals

In 2024 win rates fell by -18%, sales cycles grew +16% and deal values fell by -21% according to this report from ebsta and Pavilion.

Growth hasn’t been this narrow since the late 90s

The last time growth was this concentrated around so few tech giants, the dot.com bubble was about to burst.

The AI thing is in its infancy

Whether it surges forwards or implodes, massive AI investment is going to create era-defining shockwaves.

It’s a perfect storm of disruptive market forces — and the moves that got you here won’t take you where you’re going.

We unify strategy, creative and performance marketing programs optimized around critical inflection points — to turn your biggest moment of change into your biggest opportunity for growth.

If you can see a big change moment on the horizon, we should talk.

Get in touch