B2B marketing
Let’s steal from Apple
Apple was a laggard in content marketing. Then they leaned in… and crushed it.
B2B marketing / Positioning
It’s Always Sunny in Philadelphia: Good lessons from bad marketing
‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…
B2B marketing / Positioning
B2B and B2C: Two nations divided by a common language
We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…
B2B marketing / Velocity Culture
Days when you just don’t wanna.
We all have days when we just don’t want to do… anything. What if they’re actually okay?
B2B marketing / Velocity Culture
Something happened.
As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.
B2B marketing / Velocity Culture
Understand why people should NOT buy your products
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
B2B marketing / Customer experience
10 (or so) principles of writing at Velocity
When new writers join Velocity, we give them a little list of what it takes to be successful. Today, we thought we’d share that list with you
B2B marketing / Velocity Culture
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
B2B marketing / Customer experience
You don’t own your story
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
B2B marketing / Customer experience
Using marketing to deflect time-wasters like me
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
B2B marketing / Customer experience
The art of narrowing your offer even if it hurts your soul
Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.
B2B marketing / Brand