Velocity Culture

Introducing… Velocity 3.0

We don’t expect you to care about our new site as much as we do — but the reasons behind it all are super-relevant to every B2B marketer.

B2B marketing / Positioning

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WFH #10: This 2020 thing isn’t great for creativity, is it?

Fun is an essential part of making good creative. And this year isn’t exactly fun. Here’s how I’m dealing with that.

B2B marketing / Velocity Culture

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The Vineyard Community Interview

The Vineyard Community Interview | See how the Richmond-based charity helps at-risk people get back on their feet. Read our interview with beneficiary and…

Charity / Velocity Culture

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When a white couple helped me break and enter

A marketer’s view on why we need to always remember the individual.

Velocity Culture

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WFH #9: The Adjective of the Pandemic

What does it say about B2B marketers that we cluster around the same phrases to express this big, hairy thing?

Messaging / Velocity Culture

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WFH #8: Plan your emergence now

The brands that emerge first and shapely will be those who started planning now. Stop chasing the COVID story & plan something amazing.

Positioning / Velocity Culture

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WFH #5: If only these walls could talk.

After two weeks of working from home the importance of pointless conversations has become all too clear.

Velocity Culture

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WFH #3: Good service in bad times

In moments like this, good service matters most.

B2B marketing / Velocity Culture

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B2B Marketing in COVID-19 times

Should B2B brands market during the crisis? If so how, when and why? If not… what do we do?

B2B marketing / Velocity Culture

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WFH#1: The clumsy art of being busy in a god damn pandemic

Some thoughts on advice-giving in the middle of a pandemic.

B2B marketing / Velocity Culture

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How to tie a bow tie.

If you came here to learn how to tie a bow tie I’ve got bad news, you’re lost. But that’s a pretty good place to be.

B2B marketing / Velocity Culture

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B2B and B2C: Two nations divided by a common language

We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…

B2B marketing / Velocity Culture

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