B2B marketing

The Big Beautiful B2B Blueprint

A step-by-step, fill-in-the-blanks guide to a new, unified Go-To-Market that slam-dunks your wildest KPIs

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Content as community

Social media is rented land, and marketers need to stop building on it.

B2B marketing / Brand

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The new B2B marketing manifesto

Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.

B2B marketing / Brand

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What Gong’s Chief Evangelist thinks the new B2B marketing playbook should look like

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.

B2B marketing

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The New B2B Manifesto

The new B2B GTM playbook unites brand and performance into one glorious revenue engine. Here are 8 essential rules for B2B’s brand-driven era.

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Recombinant innovation: Why B2B marketing collaboration is worth the effort

If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation.” If…

B2B marketing

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The new B2B GTM playbook: An interview with Jon Miller, one of the architects of the old one

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…

B2B marketing

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Caveman style ABM is pissing off everyone’s best prospects

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…

ABM

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AI and SGE are a long-overdue wakeup call for B2B SEO

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…

Artificial Intelligence / B2B SEO

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Why teamwork solves the B2B SEO malaise

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

B2B marketing / B2B SEO

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Performance branding: Why strategy and data must work together to drive pipeline

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…

B2B marketing / Brand

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The universal digital marketing audit

B2B is changing. To keep up, you need a digital marketing audit – and use the findings to build your strategy for moving forward.

B2B marketing / Data

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