KPIs

How to report performance marketing metrics

Three (and a bit) steps from data to dashboards This is another post in our Content Performance series, in which we look at what B2B businesses need to make…

B2B marketing / Data

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The galvanizing story part 3: a B2B positioning example

In the third post in the Galvanizing Story series, we look at the story created for OpenMarket—and its impact.

23. 04. 2019

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The galvanizing story, part 2: The guts

A galvanizing story is the core narrative that inspires and unites your marketing. Here are the five things than you need in your galvanizing story.

15. 04. 2019

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What’s after content marketing? The galvanizing story, Part 1

Content marketing won. Now what? It’s time to re-center our marketing around big ideas. Meet the Galvanizing Story, the next (and first) big thing.

08. 04. 2019

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