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Content Marketing’s Dirty Little Secret? Distribution

If you think you’re done when the stuff’s written and posted, you’re wrong. Why does distribution get neglected? And a few things you can do to boost…

06. 02. 2012

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Social Success: a new content site for Salesforce.com

We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and…

02. 02. 2012

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What would lean startup marketing look like?

An effort to banish massive marketing campaign misses, by missing earlier, and more often

30. 01. 2012

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Talking to B2B Marketing Masters: John Watton

Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.

27. 01. 2012

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Friday post: B2B AWESOME!!!

This is a Friday Velocity post. That means all bets are off, and this is totally NSFW. But fuck it. I think it’ll make you feel awesome.

20. 01. 2012

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Get to terms with Content Curation: Pro’s and con’s and 6 principles

Is it the blessing bestowed on every marketing manager starving for content, or is it a fig leaf parading like thought leadership?

18. 01. 2012

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Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa

Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).

16. 01. 2012

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Unethical persuasion in B2B content marketing: a call to all ‘compliance practitioners’

I finally got around to reading, “Influence: The Psychology of Persuasion” by Robert Cialdini, Ph.D. It’s a summary of the secret…

06. 12. 2011

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Moneyball: Why Oakland Analytics will change our world

Every B2B marketer should watch Moneyball. It’s another sign that science will change every world. It’s time to ada

29. 11. 2011

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B2B content marketing: when target audiences clash

Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…

23. 11. 2011

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Billboard boycott – let’s start with B2B billboard ads

Billboards are visual spam that none of us can opt out of – unless we demand laws to reclaim our streets.

21. 11. 2011

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The Unbearable Anxiety of Business Blogging

Blogging is an anxiety-inducing business. Business blogging even more so.

18. 11. 2011

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