Blog

Before all else is leadership. Without it, all else (social media, metrics, content, tactics) will come to grief.

06. 11. 2012

A quick review of the new eBook by Michael Schrage about a big ‘Ask’: investing in creating your next customers.

30. 10. 2012

Loving it! Former VP Optimization at a demand gen agency shares no-holds-barred observations on content marketing.

29. 10. 2012

Many people tell marketers what to do with their social media engagements. Now we are going to do it too.

24. 10. 2012

Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.

19. 10. 2012

A brief anatomy of a LinkedIn Company Page to establish what components make up a page

10. 10. 2012

A short, sharp interview with Velocity MD Stan Woods on the power of B2B content marketing and the value of story.

07. 10. 2012

LinkedIn are changing their Company Pages but for better or worse? We look at the changes and what it means for you

03. 10. 2012

Most B2B marketing strategies are still fueled by some serious denial. Time to wake up and smell the coffee.

01. 10. 2012

We in Velocity take great pride in our design chops, and in each of our designer’s chops. This is why.

28. 09. 2012

Social media exploded into B2B a few years ago. Do we agree what’s right and wrong in social media promotion? Poll!

07. 09. 2012

You see some marketing and you involuntarily say “Yes!” One of the secrets to that kind of marketing? Personas.

04. 09. 2012