Blog
The makings of a high definition brand
How brands become brands when they think no one’s watching.
10. 02. 2014
The power of surprise in content marketing
Saying the expected is… expected. What would happen if you tried saying the unexpected? Good things. Good things.
30. 01. 2014
After Content Shock: what’s next?
Mark Schaeffer dropped a Content Shock bomb on the content marketing world. Here’s why we’re not running for cover quite yet.
09. 01. 2014
Hitting home runs in the age of crap
Content marketing is turning into a home run game. This quick slideshare talks about what you can do about it.
19. 12. 2013
How Google stole Christmas
Retargeting at its best (or worst). Based on a true story – mine.
18. 12. 2013
The missing post-purchase funnel
We’re so crazy about nurturing our prospects through the funnel. But what happens to them once they bought from us?
12. 11. 2013
A high five for marketing from KCP leadership
Corporate leadership at KCP gives a virtual high-five to digital marketing
08. 11. 2013
Winning Support for a Great Content Brand
Getting a great content brand is harder than you think. But you need to make it happen.
07. 11. 2013
When Tweets fail to chirp
Why doing social media is not an end in itself. And some really good literature.
30. 10. 2013
Epic Content Marketing: a book review
Joe Pulizzi has captured all his experience in this new book: Epic Content Marketing. Here’s why you should buy it.
25. 10. 2013