Blog

Why Hemingway was a man, not an app

Apps might fix your sentences, but they won’t fix your writing.

17. 02. 2014


The makings of a high definition brand

How brands become brands when they think no one’s watching.

10. 02. 2014


The power of surprise in content marketing

Saying the expected is… expected. What would happen if you tried saying the unexpected? Good things. Good things.

30. 01. 2014


After Content Shock: what’s next?

Mark Schaeffer dropped a Content Shock bomb on the content marketing world. Here’s why we’re not running for cover quite yet.

09. 01. 2014


Hitting home runs in the age of crap

Content marketing is turning into a home run game. This quick slideshare talks about what you can do about it.

19. 12. 2013


How Google stole Christmas

Retargeting at its best (or worst). Based on a true story – mine.

18. 12. 2013


Dear non-design folks: back off.

Design for non-designers. An introduction.

29. 11. 2013


The missing post-purchase funnel

We’re so crazy about nurturing our prospects through the funnel. But what happens to them once they bought from us?

12. 11. 2013


A high five for marketing from KCP leadership

Corporate leadership at KCP gives a virtual high-five to digital marketing

08. 11. 2013


Winning Support for a Great Content Brand

Getting a great content brand is harder than you think. But you need to make it happen.

07. 11. 2013


When Tweets fail to chirp

Why doing social media is not an end in itself. And some really good literature.

30. 10. 2013


Epic Content Marketing: a book review

Joe Pulizzi has captured all his experience in this new book: Epic Content Marketing. Here’s why you should buy it.

25. 10. 2013