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Two ways to fail in B2B content marketing

There are two main ways to fail in your content marketing. One of them is the hidden path to greatness. Which are you committing?

23. 01. 2016

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Why all billboards are spam

Outdoor advertising is the very definition of spam: uninvited marketing messages that blight our landscapes and cities. Let’s boycott them.

12. 01. 2016

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A (sort of) formula for B2B content

The difference between good B2B content and GREAT B2B content is invariably the structure behind it. Here’s how I think about structure in content…

08. 01. 2016

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Let’s steal from great first lines

What content marketers can learn from the first lines of some of the world’s greatest novels. (It’s more than you might imagine).

04. 01. 2016

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Let’s Steal From the Greatest Infographic Ever

An analysis of the greatest infographic of all time – Minard’s graphic of Napoleon’s Russian campaign – with lessons for every B2B content marketer.

07. 12. 2015

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A content marketing chinwag with Ann Handley

Ann Handley was in town and she was good enough to swing by Velocity HQ to chat about her life in B2B content marketing and her approach to writing.

23. 11. 2015

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Why B2B case studies suck

B2B case studies should be amazing content, but they hardly ever are. Here’s what’s wrong with one of the most popular formats in B2B marketing.

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8 tips for making a kick-ass B2B Prezi

Prezi is a powerful storytelling medium. But it’s also fiddly as hell. Here are our 8 tips for producing great Prezis with less pain.

20. 11. 2015

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Why your B2B content marketing should ‘Start With Why’

Great B2B content marketing comes from your company’s beliefs. Here’s why you should celebrate what you value, starting with ‘Why’ (as Simon Sinek says).

14. 11. 2015

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What we learned building our new website

Received wisdom says a marketing agency should never build its own website. But received wisdom is overrated, so we built the new Velocity site.

16. 10. 2015

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Content Marketing slides into the Trough of Disillusionment

I just got back from Content Marketing World, our discipline’s annual pilgrimage to Cleveland, Ohio. I usually do a kind of random, listy round-up of…

15. 09. 2015

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Talking to chairs at Inbound 2015

Doug speaks at Inbound 2015 and comes away with a whole new set of neuroses to add to his collection.

14. 09. 2015

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