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Virtual insanity – How we can use VR in B2B marketing

“Hey, that’s not fair! The zombies sneak up behind you!”

04. 01. 2017

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Content Lego: How to unlock latent value from your marketing

I don’t like fads: never have, never will. That’s why the advertising industry – for the whole of January – pisses me right off. Will that…

21. 12. 2016

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Content marketing fail? Ask your audience why.

Our latest content marketing video performed so poorly that we asked our audience why it flopped. Here’s what happened.

13. 12. 2016

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From Benchmarks to Insight – your content marketing metrics

Clients always ask us about using benchmarks in their content marketing metrics. People seem to love them – and we can see why. But don’t get carried away

12. 12. 2016

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Marketing an innovator’s dilemma

Marketing innovative B2B technology is hard. Marketing it when you’re also selling the incumbent tech is harder. Here’s a look at why it’s difficult and…

05. 12. 2016

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The B2B writer’s #1 imperative: honor your audience.

Great writers are all different — but they all start with respect for their readers. Here are Christopher Hitchens and George Saunders on just that point.

21. 11. 2016

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A great B2B content format: the long-ass web page

A new content format is a powerful thing. But sometimes marketers overlook a great format with lots of advantages: the long-ass, multi-media web page.…

02. 11. 2016

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Vision fatigue in B2B tech content marketing

In B2B tech content marketing, you spend a lot of time championing a vision. Sometimes, that’s a bad thing.

31. 10. 2016

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Why every writer should try B2B copywriting

Read about the difference between writing and B2B copywriting and find out why honing your B2B abilities will make you an all-round better writer.

19. 10. 2016

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Why marketers suck at answering ‘What do you do?’

You’d think marketers would be great at telling people what they do and why it matters. Here’s why we aren’t.

12. 10. 2016

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The Numbers Game: 8 Content Marketing Accountability Steps

Playing the numbers game improves content marketing accountability to reach more prospects and customers than ever before

11. 10. 2016

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Velocity wins Content Marketing Agency of the Year 2016!

Velocity, the London-based B2B content marketing agency won the Content Marketing Institute’s Marketing Agency of the Year Award 2016!

12. 09. 2016

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