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Introducing Velocity String – a new digital content format

Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take…

25. 07. 2017

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Why Revenue is the wrong metric for B2B marketing

Marketers are always chasing Revenue, the so-called ‘mother of all metrics’. That’s a mistake and it distorts your strategy. Here’s how to fix that.

24. 07. 2017

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Next 15 acquires Velocity, the B2B tech marketing agency

A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…

11. 07. 2017

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7 or 8 things every content marketer can learn from TED Talks

Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.

26. 06. 2017

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Velocity opens office in New York

London-based B2B marketing agency Velocity Partners opens its second office in New York City after winning Content Marketing Agency of the Year 2016.

23. 05. 2017

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Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared

Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?

05. 05. 2017

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Why you should go to content marketing conferences

Content marketing conferences are everywhere. It’s tempting to sit them out. Here’s why you really shouldn’t.

27. 04. 2017

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Let’s steal from the Airbnb City Guides

Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…

27. 03. 2017

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6 examples of insane honesty in content marketing

6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.

01. 03. 2017

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The case for cojones in B2B marketing

Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?

22. 02. 2017

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Managing expectations in content marketing: a pretty good guide

Managing your audience’s expectations is the second most important factor in content marketing success. Or is that over-promise?

03. 02. 2017

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The innovator’s imperative: pissing about with tech

Our version of innovation starts with not knowing what we’re doing – and that’s a good thing.

16. 01. 2017

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