Blog

Buyer confusion is killing your marketing

Buyer confusion might be the number one killer of marketing effectiveness. Here’s why it happens and what you can do about it.

B2B marketing / Brand

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Be the idiot.

When it comes to B2B tech marketing, acting stupid has never been so smart. And this is why.

B2B marketing

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The galvanizing story part 4: the emotional core of your brand

The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.

B2B marketing / Galvanizing stories

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Let’s steal from holiday movies

I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…

B2B marketing / Galvanizing stories

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How to tie a bow tie.

If you came here to learn how to tie a bow tie I’ve got bad news, you’re lost. But that’s a pretty good place to be.

B2B marketing / Velocity Culture

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Let’s steal from Apple

Apple was a laggard in content marketing. Then they leaned in… and crushed it.

B2B marketing / Positioning

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It’s Always Sunny in Philadelphia: Good lessons from bad marketing

‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…

B2B marketing / Positioning

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B2B and B2C: Two nations divided by a common language

We usually think of B2B and B2C independently, and act like the rules that apply in one couldn’t possibly apply in the other. According to Binet and Field,…

B2B marketing / Velocity Culture

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Days when you just don’t wanna.

We all have days when we just don’t want to do… anything. What if they’re actually okay?

B2B marketing / Velocity Culture

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Something happened.

As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.

B2B marketing / Velocity Culture

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Understand why people should NOT buy your products

Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.

B2B marketing / Customer experience

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10 (or so) principles of writing at Velocity

When new writers join Velocity, we give them a little list of what it takes to be successful. Today, we thought we’d share that list with you

B2B marketing / Velocity Culture

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