- On the community-building side, the campaign built a community of 378 on LinkedIn (and growing), attracted nearly 300 visitors and comments to blog postings, attracted over 50 relevant followers on Twitter and there were over 600 views of viral video – 62% came via email distribution and 18% via shipserv.com/linkedin distribution
- In web traffic terms, the campaign saw visitors to ShipServ’s site increase by 59%, and page views went up 70% and the average time spent on the site expanded by 25%. Linkedin and Twitter have gone from zero before the campaign to being in top 20 traffic sources. And here’s the killer: the number of leads passed to sales as a result of this camapign was up by 400%. John estimates that these results would have cost comfrotably in excess of £100,000 using traditional media, based on past performance. This campaign cost less than £20,000. The campaign generated a visible sales pipeline in six figures.
Enjoyed this article?
Take part in the discussion
Comments
John May 15th, 2009
Fingers crossed guys. I’m pretty confident that this is the accolade that will catapult me into a life of fame, fortune & excess.
(Or at the very least let me be forever billed as NMA-Award-Nominee John Watton)
To the batpoles!
John
Stan Woods May 18th, 2009
I”m seeing pink feather boas and diamante sunglasses….invitations to participate in reality shows…parties with Alexa Chung and Sadie Frost