The fickle process of defining success

How can you define success if your starting KPIs aren’t quite right? A personal example of adjusting KPIs

An avatar of the author

Opt into our crap

We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?

Related blog/content

The best homepage I’ve seen this year

Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.

Cameron Williams | 27. 03. 2025