It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you.
In the era of information overload, Content Marketing is probably the single most important thing a B2B marketer can do. You can have lousy brochures. You can be conspicuously absent from Twitter and the Facebook Widget Group. But if you can get content marketing right, the world (or a highly relevant subset of it) will beat a path to your door.
The Workbook covers topics like these:
- What Content Marketing and Thought Leadership are
- Why you need to get good at them (and fast)
- Why you’re perfectly placed to do it really, really well
- How to pick a topic prospects care about
- How to go beyond the dry, stale white paper
- What we think ‘good’ looks like — lots of examples
It’s free, it’s fun and it’s as fresh as new-baked bread plucked from a hot oven.
Go on and download it. A little bit of insight and inspiration never hurt anyone…
Executive Creative Director
Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.
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Comments
John June 12th, 2009
Nice work guys! In summary:
People buy from someone they trust.
They trust someone who is an expert.
They know they’re an expert because they talk to them.
They talk to the expert because the expert took a stand on something important to them.
Marketing for smart people. I guess you can’t sell tech companies on subliminal messages, catchy jingles, and sign wavers. 🙂
Patsi Krakoff, aka The Blog Squad June 13th, 2009
Loved the work book, design + power content = great content marketing. I love your summary of key points that are deep and right on target. Got so excited I blogged about it and told my readers to go download it. Thanks, glad to get to know you.
Doug Kessler June 15th, 2009
Thanks Patsi and John — glad you liked it and appreciate the comments.
The trust issue is definitely the crux…
Billy Mitchell June 17th, 2009
Doug, Velocity continues to set a great example of best B2B practices in action. Your clients and prospects are surely noticing. I look forward to getting the workbook. You guys have a very impressive team. – Billy
John June 18th, 2009
Great stuff Doug! The recent proliferation in channels & online possibilites has meant many marketers have taken their eye off the ball whilst pursuing the bright lights of blogs, twitter & social networks. We should never forget that content is king and the basic principles of having something interesting to say to someone who wants to hear it stills stands. This is a must read for any B2B marketer.
John
Doug Kessler June 19th, 2009
Thanks John. Agreed. And if content is king, digital content is Elvis.
Philipos June 29th, 2009
This content is a great example of how great Content works. A must read for any B2B/Online marketer. Beautifully summarizes the idea and the tools to pursue it..
Doug Kessler June 29th, 2009
Thanks Philipos.
It’s interesting to work on a piece of content that is itself a prime example of the principles explained.
I feel a case study coming on…