Velocity’s next era
Jessie Tracy | 22. 10. 2025
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
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Building a case: structure before style
The role of structure in building B2B technology marketing cases that sell. The view from Velocity, the B2B technology marketing agency.
Doug Kessler | 13. 01. 2008
Selling to existing customers
How Velocity, the B2B technology agency created a thought leadership campaign for ip.access as part of our marketing services.
Doug Kessler | 03. 01. 2008
Why Blog in B2B? The Final Word…
Our definitive reason why you really need to blog if you’re a B2B technology marketing company
Roger Warner | 23. 12. 2007
LinkedIn: Facebook for ugly people?
agency technology marketing services and social networking
Stan Woods | 19. 12. 2007
The Rise of Clean Technology
Velocity is engaging more and more with clean technology vendors. And we like it.
Doug Kessler | 02. 12. 2007
No such thing as B2B
B2B Technology Marketing may be a misnomer. Do businesses buy from businesses or do people buy from people…
Doug Kessler | 28. 11. 2007
What’s the freakin’ (Power)point!!??
Thought leadership in the interweb age
Roger Warner | 26. 11. 2007
Straplines: preaching what we practice?
Does B2B tech marketing need straplines?
Doug Kessler | 25. 11. 2007
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Velocity’s next era
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
Jessie Tracy | 22. 10. 2025
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
