How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Moneyball: Why Oakland Analytics will change our world
Every B2B marketer should watch Moneyball. It’s another sign that science will change every world. It’s time to ada
Neil Stoneman | 29. 11. 2011
B2B content marketing: when target audiences clash
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for…
Doug Kessler | 23. 11. 2011
Billboard boycott – let’s start with B2B billboard ads
Having spent my entire career in marketing, I’m hardly an anti-capitalist. But there is one form of advertising that I’d happily see banned…
Doug Kessler | 21. 11. 2011
The Unbearable Anxiety of Business Blogging
Blogging is an anxiety-inducing business. Business blogging even more so.
Ryan Skinner | 18. 11. 2011
The Marketo Revenue Rockstar Tour Review
I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it. The event was…
Doug Kessler | 17. 11. 2011
Heavenly B2B Content Marketing: The Ave Maria Moment
Getting it right. How some of our clients are starting to produce content that’s just ripe for promotion from day o
Neil Stoneman | 14. 11. 2011
ZMOT, and what it means to B2B marketers
The way we buy things has changed fundamentally, and B2B marketers need to account for ZMOT. Here’s how you can get started. One of our fabulous customers…
Ryan Skinner | 10. 11. 2011
Content Development: Nine Tips for B2B marketers
Content marketing has hit the tipping point for B2B marketers. At Velocity, we used to have to evangelise the concept of content marketing , then spend lots…
Doug Kessler | 31. 10. 2011
Now THAT’s an infographic (most B2B infographics aren’t)
We’ve been huge fans of information graphics at Velocity ever since Edward Tufte self-published his brilliant ‘The Visual Display of…
Doug Kessler | 26. 10. 2011
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
