Velocity’s next era
Jessie Tracy | 22. 10. 2025
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
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The problem of content quality
For readers, there is no quality content problem. For publishers, there is a quality content problem.
Ryan Skinner | 16. 02. 2012
Viral videos? First have a B2B video marketing strategy
A client asked for a bit of help in putting together a video strategy for next year’s marketing plan. In writing a
Doug Kessler | 08. 02. 2012
Starting with an earthquake and building to a climax
What John Watton andStan Woods talked about during Velocity’s first Marketing Masters interview.
Stan Woods | 07. 02. 2012
Content Marketing’s Dirty Little Secret? Distribution
If you think you’re done when the stuff’s written and posted, you’re wrong. Why does distribution get neglected? And a few things you can do to boost…
Ryan Skinner | 06. 02. 2012
Social Success: a new content site for Salesforce.com
We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and…
Doug Kessler | 02. 02. 2012
What would lean startup marketing look like?
An effort to banish massive marketing campaign misses, by missing earlier, and more often
Ryan Skinner | 30. 01. 2012
Talking to B2B Marketing Masters: John Watton
Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.
Stan Woods | 27. 01. 2012
Friday post: B2B AWESOME!!!
This is a Friday Velocity post. That means all bets are off, and this is totally NSFW. But fuck it. I think it’ll make you feel awesome.
Ryan Skinner | 20. 01. 2012
Get to terms with Content Curation: Pro’s and con’s and 6 principles
Is it the blessing bestowed on every marketing manager starving for content, or is it a fig leaf parading like thought leadership?
Ryan Skinner | 18. 01. 2012
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Velocity’s next era
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
Jessie Tracy | 22. 10. 2025
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
