How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Gut reactions from the B2B marketing vanguard
Loving it! Former VP Optimization at a demand gen agency shares no-holds-barred observations on content marketing.
Ryan Skinner | 29. 10. 2012
LinkedIn for B2B Marketers 4: (finally) Some tips for Marketers
Many people tell marketers what to do with their social media engagements. Now we are going to do it too.
Jessie Tracy | 24. 10. 2012
LinkedIn for B2B Marketers 3: Is LinkedIn the best B2B platform?
Is LinkedIn the best social network for B2B opportunities? We pull together a review of what else is out there.
Jessie Tracy | 19. 10. 2012
LinkedIn for B2B Marketers 2 – Anatomy of a Company Page
A brief anatomy of a LinkedIn Company Page to establish what components make up a page
Jessie Tracy | 10. 10. 2012
Stan Woods on B2B content marketing
A short, sharp interview with Velocity MD Stan Woods on the power of B2B content marketing and the value of story.
Doug Kessler | 07. 10. 2012
LinkedIn for B2B Marketers 1 – How do company page changes affect you?
LinkedIn are changing their Company Pages but for better or worse? We look at the changes and what it means for you
Jessie Tracy | 03. 10. 2012
B2B marketers: denial is not a strategy
Most B2B marketing strategies are still fueled by some serious denial. Time to wake up and smell the coffee.
Doug Kessler | 01. 10. 2012
The Awesomest Design Team in B2B Land (and maybe anywhere else)
We in Velocity take great pride in our design chops, and in each of our designer’s chops. This is why.
Ryan Skinner | 28. 09. 2012
What’s fair in B2B social media love and war? [STRAWPOLL]
Social media exploded into B2B a few years ago. Do we agree what’s right and wrong in social media promotion? Poll!
Ryan Skinner | 07. 09. 2012
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
