How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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Two ways to fail in B2B content marketing
There are two main ways to fail in your content marketing. One of them is the hidden path to greatness. Which are you committing?
Doug Kessler | 23. 01. 2016
Why all billboards are spam
Outdoor advertising is the very definition of spam: uninvited marketing messages that blight our landscapes and cities. Let’s boycott them.
Doug Kessler | 12. 01. 2016
A (sort of) formula for B2B content
The difference between good B2B content and GREAT B2B content is invariably the structure behind it. Here’s how I think about structure in content…
Harendra Kapur | 08. 01. 2016
Let’s steal from great first lines
What content marketers can learn from the first lines of some of the world’s greatest novels. (It’s more than you might imagine).
Doug Kessler | 04. 01. 2016
Let’s Steal From the Greatest Infographic Ever
An analysis of the greatest infographic of all time – Minard’s graphic of Napoleon’s Russian campaign – with lessons for every B2B content marketer.
Doug Kessler | 07. 12. 2015
A content marketing chinwag with Ann Handley
Ann Handley was in town and she was good enough to swing by Velocity HQ to chat about her life in B2B content marketing and her approach to writing.
Adam Ketterer | 23. 11. 2015
Why B2B case studies suck
B2B case studies should be amazing content, but they hardly ever are. Here’s what’s wrong with one of the most popular formats in B2B marketing.
Irene Triendl | 23. 11. 2015
8 tips for making a kick-ass B2B Prezi
Prezi is a powerful storytelling medium. But it’s also fiddly as hell. Here are our 8 tips for producing great Prezis with less pain.
Doug Kessler | 20. 11. 2015
Why your B2B content marketing should ‘Start With Why’
Great B2B content marketing comes from your company’s beliefs. Here’s why you should celebrate what you value, starting with ‘Why’ (as Simon Sinek says).
Doug Kessler | 14. 11. 2015
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
