Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Learn to tell stories
The world needs young people to pursue careers in science, technology and engineering – but we also need a new generation of storytellers . . .
Duncan Begg | 26. 04. 2016
The loneliness of the B2B marketing influencer
As a highly influential B2B content marketing influencer, I’m often asked how it feels to be so darn influential. This… is my story.
Doug Kessler | 19. 04. 2016
The 4 new skills of a great B2B planner
The role of the B2B agency planner has changed a lot. Here are four key skills for the new planner.
Doug Kessler | 16. 04. 2016
What we learned building an online quiz tool
A few lessons from our experience writing, designing and developing an online quiz tool and integrating it with Marketo.
Adam Ketterer | 15. 04. 2016
Hot takes from the 2016 Marketing Technology Landscape
Every year Scott Brinker’s marketing technology landscape supergraphic helps us understanding marketing a little better. Here’s what we thought of 2016’s.
Harendra Kapur | 22. 03. 2016
What lead nurturing really means
Lead nurturing is a metaphor that’s so well-worn we’ve forgotten it’s a metaphor. If you re-define it, you’ll get better at it. Here’s how.
Doug Kessler | 02. 03. 2016
Account Based Marketing: a new playbook for B2B marketers
Account Based Marketing is the hottest thing in B2B since marketing automation. The Clear & Complete Guide to Account Based Marketing is a great place…
Doug Kessler | 17. 02. 2016
Native advertising: a chance for us to get it right
Maybe native advertising is a chance for marketers to get it right this time – instead of a chance to trick our audiences…
Doug Kessler | 16. 02. 2016
Two ways to fail in B2B content marketing
There are two main ways to fail in your content marketing. One of them is the hidden path to greatness. Which are you committing?
Doug Kessler | 23. 01. 2016
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
