Velocity’s next era
Jessie Tracy | 22. 10. 2025
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
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Why marketers suck at answering ‘What do you do?’
You’d think marketers would be great at telling people what they do and why it matters. Here’s why we aren’t.
Will Green | 12. 10. 2016
The Numbers Game: 8 Content Marketing Accountability Steps
Playing the numbers game improves content marketing accountability to reach more prospects and customers than ever before
Neil Stoneman | 11. 10. 2016
Velocity wins Content Marketing Agency of the Year 2016!
Velocity, the London-based B2B content marketing agency won the Content Marketing Institute’s Marketing Agency of the Year Award 2016!
Doug Kessler | 12. 09. 2016
Content Marketing World 2016: snapshot of the discipline
Two big trends from the midpoint of Content Marketing World 2016 — and some random highlights.
Doug Kessler | 08. 09. 2016
Content Marketing: Stepping Into the Future! [A video]
The (kinda) TRUE story of the birth of B2B performance marketing and the SCIENCE of B2B content marketing — told through archive footage & funny voices.
Doug Kessler | 01. 09. 2016
The SMB marketing problem
“We’re gonna go after SMBs” sounds like a clear strategy. But it masks a whole lot of ambiguity. Here’s why SMB marketing is so hard and how to get it…
Harendra Kapur | 25. 08. 2016
On marketing myopia and metrics
Marketing myopia is a classic business challenge. But as content marketers, have we found a satisfactory answer to the big question it raises?
Harendra Kapur | 23. 08. 2016
How to deal with negative comments
How do you deal with negative comments, online and off? Here’s a checklist to help you make the best of them.
Will Green | 11. 08. 2016
The one word that should start every document
One magic word can improve the effectiveness of your marketing documents by 180%. Bet you can’t guess. Go on. Guess. Go on…
Doug Kessler | 08. 08. 2016
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Velocity’s next era
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
Jessie Tracy | 22. 10. 2025
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
