How to have an idea
Cameron Williams | 19. 12. 2024
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
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7 or 8 things every content marketer can learn from TED Talks
Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.
Doug Kessler | 26. 06. 2017
Velocity opens office in New York
London-based B2B marketing agency Velocity Partners opens its second office in New York City after winning Content Marketing Agency of the Year 2016.
Doug Kessler | 23. 05. 2017
Why Pepsi’s Jennergate flopped and Heineken’s ‘Worlds Apart’ soared
Two ads just went viral: Pepsi’s Kendall Jenner fiasco and Heineken’s ‘World’s Apart’ experiment. One flopped. One soared. But are they really so different?
Doug Kessler | 05. 05. 2017
Why you should go to content marketing conferences
Content marketing conferences are everywhere. It’s tempting to sit them out. Here’s why you really shouldn’t.
Doug Kessler | 27. 04. 2017
Let’s steal from the Airbnb City Guides
Airbnb are SO good at smart, useful, on-brand content – and their City Guides are a perfect example. Here’s what you can steal from them…
Doug Kessler | 27. 03. 2017
6 examples of insane honesty in content marketing
6 (or more) great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.
Doug Kessler | 01. 03. 2017
The case for cojones in B2B marketing
Great B2B marketing takes cojones. So why the hell are we so conservative as marketers?
Harendra Kapur | 22. 02. 2017
Managing expectations in content marketing: a pretty good guide
Managing your audience’s expectations is the second most important factor in content marketing success. Or is that over-promise?
Doug Kessler | 03. 02. 2017
The innovator’s imperative: pissing about with tech
Our version of innovation starts with not knowing what we’re doing – and that’s a good thing.
Adam Ketterer | 16. 01. 2017
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Resonance over reach: A conversation with Jay Acunzo
Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s…
Stan Woods | 04. 12. 2024
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part two: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
