Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Five years of Crap content: an anniversary of sorts
‘Crap: Why The Biggest Threat To Content Marketing Is Content Marketing’ is 5 years old. Four million views later, here’s what we learned about content.
Doug Kessler | 10. 01. 2018
Why you need both Plumbers and Persuaders in B2B marketing
B2B marketing is swinging towards the plumbing of martech at the expense of the pursuasive power of content. It’s time to rebalance that.
Doug Kessler | 10. 10. 2017
Why ideal prospects are the only prospects that matter in B2B
B2B marketers love to cast the widest nets possible. That’s a huge mistake. Focusing entirely on ideal prospects will grow the business faster. Here’s why.
Doug Kessler | 20. 09. 2017
Meet the family: Encore Digital does B2B programmatic
B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.
Doug Kessler | 21. 08. 2017
Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes
The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding…
Doug Kessler | 30. 07. 2017
Introducing Velocity String – a new digital content format
Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take…
Doug Kessler | 25. 07. 2017
Why Revenue is the wrong metric for B2B marketing
Marketers are always chasing Revenue, the so-called ‘mother of all metrics’. That’s a mistake and it distorts your strategy. Here’s how to fix that.
Doug Kessler | 24. 07. 2017
Next 15 acquires Velocity, the B2B tech marketing agency
A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…
Doug Kessler | 11. 07. 2017
7 or 8 things every content marketer can learn from TED Talks
Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.
Doug Kessler | 26. 06. 2017
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
