How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Why you need both Plumbers and Persuaders in B2B marketing
B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?
Doug Kessler | 10. 10. 2017
Why ideal prospects are the only prospects that matter in B2B
Focusing 100% of your marketing on ideal prospects is way better than the typical B2B grapeshot. Here’s why.
Doug Kessler | 20. 09. 2017
Meet the family: Encore Digital does B2B programmatic
B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.
Doug Kessler | 21. 08. 2017
Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes
The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding…
Doug Kessler | 30. 07. 2017
Introducing Velocity String – a new digital content format
Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take…
Doug Kessler | 25. 07. 2017
Why Revenue is the wrong metric for B2B marketing
B2B marketers are always chasing revenue, ‘the mother of all metrics’. Here’s why that’s a mistake — and why it distorts your strategy.
Doug Kessler | 24. 07. 2017
Next 15 acquires Velocity, the B2B tech marketing agency
A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…
Doug Kessler | 11. 07. 2017
7 or 8 things every content marketer can learn from TED Talks
Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.
Doug Kessler | 26. 06. 2017
Velocity opens office in New York
Start spreading the news. After god-knows-how-many years stuck in the leafy-ass end of London, Velocity has finally opened a second office – and…
Doug Kessler | 23. 05. 2017
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
