Velocity’s next era
Jessie Tracy | 22. 10. 2025
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
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Why the customer journey is a hero’s journey. Sort of.
We take a look at what exactly a story is, and why that might help us when thinking about customer journeys.
Craig Beadle | 15. 05. 2018
Build an audience. Build a moat.
What’s the point of content marketing?
Harendra Kapur | 25. 04. 2018
Managing stakeholders: an interview with Elle Woulfe
Elle Woulfe is one of the best B2B marketers in the business and one of the best we’ve ever seen at managing her stakeholders. So we asked her how she does…
Doug Kessler | 24. 04. 2018
Are our stakeholders killing our marketing?
This may not be the most important thing you read this week, but it links to it.
Doug Kessler | 19. 04. 2018
Can we promote products again?
Content marketing dogma says we must suppress our promotional messages. What if that’s wrong?
Doug Kessler | 12. 04. 2018
What GDPR really means
GDPR is coming. Here’s our take on what it really means for marketers.
Craig Beadle | 21. 03. 2018
10 B2B marketing delusions
Are we B2B marketers drinking too much of our own Kool-Aid? Here are ten delusions we keep running into…
Doug Kessler | 08. 03. 2018
Why Google doodle
Here’s why Google doodle, and what content marketers can learn from them
Craig Beadle | 22. 02. 2018
40 reasons good people make crap content
Why do so many smart, talented people still make so much crap content marketing? Here are 40 reasons. Recognize any?
Doug Kessler | 08. 02. 2018
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Velocity’s next era
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
Jessie Tracy | 22. 10. 2025
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
