Yes, AI is making you stupid
Luke Gain | 10. 06. 2025
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
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Dev can help: When content needs B2B web developers not writers
Content isn’t just about writers and designers any more. If you’re just thinking of B2B web developers as people who make websites, you’re missing out on…
Andrew London | 03. 09. 2018
The best CMS isn’t a platform—it’s an approach
Many marketers stress over which is the ‘best’ CMS. But the reality is that your people matter way more than your platform.
Dave Welch | 28. 08. 2018
An interview with Scott Brinker, Martech Super-graphic Guy
The man, the myth, the legend behind Brinker’s Beast, the single piece of content that’s eating the world.
Doug Kessler | 20. 08. 2018
Let’s Steal From the Marketing Technology Supergraphic
What can you steal from one of the most successful pieces of B2B content of all time? Quite a lot…
Doug Kessler | 13. 08. 2018
If content doesn’t cost you anything, it isn’t worth anything
What does your content cost you?
Andrew London | 06. 08. 2018
The Camel – a cautionary tale
Writing a good B2B strapline is hard. Here’s how not to do it.
Joe Richards | 30. 07. 2018
Explaining ‘content’ to my Aunt Ethel*
Why’s it so hard to explain what content is? More important – how do you explain it?
Haley Garner | 23. 07. 2018
Three reasons your writing still sounds like marketing
Writers who sound like marketers don’t get very far in the world of B2B content. Here’s why – and what to do if you’re one of them.
Emma Langley | 16. 07. 2018
Why the customer journey is a hero’s journey. Sort of.
We take a look at what exactly a story is, and why that might help us when thinking about customer journeys.
Craig Beadle | 15. 05. 2018
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
