How to stop throwing shit over the wall
James Cooke | 22. 11. 2024
A marketing harmony lesson from The Big Beautiful B2B Blueprint
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Re-naming a B2B company 2: the process, shortlist and winner
In the second part of our Re-Naming a B2B Company two-parter, we drill down into the actual names, a long list… a shortlist… and the winner!
Doug Kessler | 19. 11. 2018
Renaming a B2B brand 1: The lessons learned
Re-naming a B2B company is packed with interesting challenges, word-nerdy issues and all sorts of implications about what a brand and a name are really…
Doug Kessler | 13. 11. 2018
What is the future of content marketing?
The future of content marketing means evolving from a production to a performance mindset. Learn to apply creative content in demand generation and ABM…
Neil Stoneman | 07. 11. 2018
10 Tales from 10 Years At Velocity Partners
Neil’s just celebrated his ten year anniversary at Velocity. Today, he tells us, and everybody else, the ten things that stand out from the past decade. Let…
Neil Stoneman | 22. 10. 2018
7 common complaints with online tracking (and why they’re bullshit)
Online tracking isn’t some dystopian, civilisation-ending tool. It’s actually (potentially) good for you. Let me explain.
Andrew London | 15. 10. 2018
The paradox at the heart of every B2B brand
Every B2B brand is built on a contradiction. Two critical beliefs that are fundamentally opposed: #1: We must keep our brand fresh and interesting to stay…
Joe Richards | 24. 09. 2018
Let’s Steal From the Democratic Midterm Campaign Ads
[Joining Doug Kessler’s ‘Let’s Steal From’ series, where we ← yes, now it’s a we, take things from the world (internet) and scrutinize them for…
Haley Garner | 17. 09. 2018
Five transitional writing tips from a marketing novice
A couple of weeks ago, a young guy named James Coyle came to Velocity towers to get some work experience. As it turns out, James is one hell of a writer.…
Emma Langley | 10. 09. 2018
Dev can help: When content needs B2B web developers not writers
Content isn’t just about writers and designers any more. If you’re just thinking of B2B web developers as people who make websites, you’re missing out on…
Andrew London | 03. 09. 2018
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
How to stop throwing shit over the wall
A marketing harmony lesson from The Big Beautiful B2B Blueprint
James Cooke | 22. 11. 2024
Marketing with the door open, part 2: A B2B marketing report framework
B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative…
Neil Stoneman | 07. 10. 2024
Marketing your way through big moments of change
Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?
Luke Gain | 12. 09. 2024
5 big brand awareness myths, busted
Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.
Jessie Tracy | 04. 09. 2024
The unexpected joy of work after a pregnant pause
Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.
Rebecca Ley | 14. 08. 2024
Why brand isn’t just your marketing team’s problem
Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.
Luke Gain | 07. 08. 2024
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Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite: finding your…
