Velocity’s next era
Jessie Tracy | 22. 10. 2025
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
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Let’s steal from The Simpsons
The golden years of The Simpsons entirely re-wrote what a TV show could be. In the latest of our ‘Let’s Steal From’ series, we dig into how they do…
David Bard | 23. 07. 2019
B2B marketers: take back your website!
Too many B2B marketing teams are locked out of their websites. This really shouldn’t still be happening.
Doug Kessler | 08. 07. 2019
Tone of Voice: The B2B budget multiplier
This is about the most powerful but least understood force in B2B marketing. It’s about untapped potential that every brand can tap… but very…
Doug Kessler | 28. 06. 2019
Let’s steal from… Seventeenth Century Explorers
Something weird happened to communications in Early Modern England.
Luke Gain | 24. 06. 2019
When bad is good: in defense of the negative
There’s a common urge to avoid saying anything negative in marketing. Here’s why that’s a really, really bad impulse to follow.
Andrew London | 03. 06. 2019
Buzzwords are blankets.
The first time we argued about the term ‘digital transformation’ was three, maybe four years ago. We were positioning a…
Harendra Kapur | 28. 05. 2019
Vertical marketing strategy in B2B: when, why, how?
Vertical content often out-performs generic, horizontal content—by a lot. Here’s what you need to know.
Doug Kessler | 20. 05. 2019
B2B documentaries: the next big thing
B2B Documentaries are hugely powerful but a woefully under-used tactic in B2B content marketing. Here’s why you should love them.
Doug Kessler | 13. 05. 2019
Let’s steal from the NBA: How a global sporting underdog became one of its leaders
Find out how the NBA used smart marketing tactics like a revamp of an influencer marketing strategy to become one of sport’s global leaders.
Haley Garner | 07. 05. 2019
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Velocity’s next era
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
Jessie Tracy | 22. 10. 2025
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
