Velocity’s next era
Jessie Tracy | 22. 10. 2025
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
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The art of narrowing your offer even if it hurts your soul
Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.
Doug Kessler | 23. 09. 2019
Authority always wins
You don’t want to be known for service. You want to be known for authority.
Jessie Tracy | 16. 09. 2019
The video in a day project.
Sometimes you have to test what you’re capable of. We wanted to see if we could make a video in a day. Here’s how that went.
Andrew London | 09. 09. 2019
What are you actually saying?
Why does so much B2B content sound totally unlike human speech?
Andrew London | 03. 09. 2019
It isn’t going to be okay.
The best advice I ever got is also the simplest.
Jessie Tracy | 26. 08. 2019
6 free but difficult things that’ll make your marketing better
The moves that’ll make your marketing great won’t cost you a dime. They’re just difficult.
Harendra Kapur | 19. 08. 2019
Embracing ambiguity: creative confidence in disguise
Ambiguity may be the enemy of plans and budgets. But it’s the best friend of creativity that leads to fresh, surprising, delightful content.
Doug Kessler | 12. 08. 2019
The glory of low-tech: the first Velocity Letterpress Day
What happens when you let a bunch of digital designers loose on an old Stephenson Blake printing press and a bunch of wood type?
Doug Kessler | 07. 08. 2019
Ten ways to sell a great idea
See 10 ways to package up your content marketing ideas so you can maximise your chances of stakeholder buy-in.
Emma Langley | 01. 08. 2019
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
Velocity’s next era
Our industry is going through its own Big Moment of Change. So we’re starting a new company (and building new tech) to do something about it.
Jessie Tracy | 22. 10. 2025
Yes, AI is making you stupid
Overindulging in AI causes a critical thinking hangover. And now we have the evidence for it.
Luke Gain | 10. 06. 2025
How Rockset pioneered a category: an interview with CMO & CPO Shruti Bhat
A conversation with Shruti Bhat, previously CMO and CPO at Rockset, about the moves that established the company as the leader of Real Time Analytics.
Luke Gain | 08. 05. 2025
Marketing with the door open part four: Where should you build your B2B community?
Is it better to build your B2B community on LinkedIn or should you focus on driving traffic to your site? Fun thing: we have new data on that.
Neil Stoneman | 17. 04. 2025
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
