The best homepage I’ve seen this year
Cameron Williams | 27. 03. 2025
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
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Understand why people should NOT buy your products
Maybe we all should stop focusing on the reasons people should buy from us. And start focusing on why they shouldn’t.
Doug Kessler | 30. 10. 2019
10 (or so) principles of writing at Velocity
When new writers join Velocity, we give them a little list of what it takes to be successful. Today, we thought we’d share that list with you
Emma Langley | 23. 10. 2019
Fortnite just pulled off an incredible marketing scam
How do you turn downtime into a global event?
Luke Gain | 16. 10. 2019
You don’t own your story
Too many marketers fall into the trap of thinking that because they’re telling the story, they get to decide how people think about them.
Andrew London | 09. 10. 2019
Using marketing to deflect time-wasters like me
Marketing isn’t just a magnet. It’s a filter too. And sometimes it’s used to filter out people like… me.
Doug Kessler | 30. 09. 2019
The art of narrowing your offer even if it hurts your soul
Just because your product does lots of things doesn’t mean you should talk about lots of things. Think narrow.
Doug Kessler | 23. 09. 2019
Authority always wins
You don’t want to be known for service. You want to be known for authority.
Jessie Tracy | 16. 09. 2019
The video in a day project.
Sometimes you have to test what you’re capable of. We wanted to see if we could make a video in a day. Here’s how that went.
Andrew London | 09. 09. 2019
What are you actually saying?
Why does so much B2B content sound totally unlike human speech?
Andrew London | 03. 09. 2019
Featured posts
Here they are. The latest (and greatest? You decide) of our articles, hot off the press.
The best homepage I’ve seen this year
Relume’s homepage nails B2B value exchange—no forms, just instant, delightful product experience. Here’s why it works.
Cameron Williams | 27. 03. 2025
Marketing with the door open, part three: Measuring B2B brand strategy impact
A B2B brand marketing strategy can be hard to measure without big investment. But you can track awareness trends with just a bit of long-term planning.
Neil Stoneman | 12. 03. 2025
Value symmetry: Why buyer outcomes lead to business goals
A lack of value symmetry means buyers are avoiding your marketing. But what do buyers actually value? And how can we rebalance?
Cameron Williams | 19. 02. 2025
The value exchange imbalance at the heart of the marketing effectiveness crisis
Most marketing benefits companies over buyers. Discover why B2B marketers must shift from self-interest to buyer advocacy.
Cameron Williams | 29. 01. 2025
The B2B marketing funnel is dead to us (here’s what replaces it)
The B2B marketing funnel is killing your marketing strategy. Jobs to Be Done is a two-pronged approach to build a content strategy based on your buyers’…
Lisa Dare | 16. 01. 2025
How to have an idea
The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.
Cameron Williams | 19. 12. 2024
Opt into our crap
We will send the latest stuff written just for B2B content marketers exactly like you. Sound good?
Stuff for you
Somehow we found ourselves with an amazing bunch of like-minded marketers for clients. When that happens, great things tend to pop out.
Crap: the single biggest threat to B2B content marketing
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Culture eats strategy for breakfast. Grab a fork.
It may sound all tree-huggy but it turns out culture matters. A lot. So we tried to capture ours.
Insane Honesty in content marketing
Marketers are trained to put their best foot forward and ignore the downsides of their products. This is about doing the exact opposite.
