The Velocity B2B marketing blog

One of the amazing — and often infuriating — things about B2B marketing is that it’s always changing. It isn’t for the complacent: it’s messy, fun and WIP as hell. That’s why we share the lessons we’re picking up as we clamber along the learning curve.

Have a look around. Drop a controversial comment. Or give us a real piece of your mind.

Latest posts

B2B marketing

How to have an idea

Cameron Williams | 19. 12. 2024

The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.

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    B2B marketing

    The question you’re least likely to ask

    Marketing has conventions – loads of them. So what’s the thing you’re so familiar with that it just doesn’t register anymore? And how the heck are you…

    Helena Aziz | 10. 02. 2020

    B2B marketing / Brand

    Let’s Steal From…The Beatles

    The Beatles are the greatest band of all time—that much isn’t up for debate. But there’s also a huge amount marketers can learn from their success.

    David Bard | 27. 01. 2020

    B2B marketing / Brand

    Buyer confusion is killing your marketing

    Buyer confusion might be the number one killer of marketing effectiveness. Here’s why it happens and what you can do about it.

    Doug Kessler | 20. 01. 2020

    B2B marketing

    Be the idiot.

    When it comes to B2B tech marketing, acting stupid has never been so smart. And this is why.

    Jess Crandon | 13. 01. 2020

    B2B marketing / Galvanizing stories

    Let’s steal from holiday movies

    I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…

    Jessie Tracy | 16. 12. 2019

    B2B marketing / Velocity Culture

    How to tie a bow tie.

    If you came here to learn how to tie a bow tie I’ve got bad news, you’re lost. But that’s a pretty good place to be.

    Chris Commerford | 09. 12. 2019

    B2B marketing / Positioning

    Let’s steal from Apple

    Apple was a laggard in content marketing. Then they leaned in… and crushed it.

    Doug Kessler | 04. 12. 2019

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