* “The story you are about to read is true. Only the names have been changed to protect the innocent.”
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Comments
scott ivell salesforce July 23rd, 2018
‘substance in media’ sounds so BS though…
how about ‘We create informative and educational stories that piques the interest of a targeted audience’?
Haley Garner July 26th, 2018
haha, I don’t disagree on your first line, but is content always a story? Is it always educational? And in saying it is, we’re treading closely to medium rather than message.
Thanks for the comment!
Martha Gallagher Access Information Management August 15th, 2018
We used to call content “information” – it still works I think.
Claire Grantham Velocity Partners August 15th, 2018
LMAO. My parents tell people that ‘I work for those companies who send you stuff you don’t want or didn’t ask for…’ Nice way to sum up my 24 year career.
Haley Garner August 17th, 2018
Thanks for the comment @Martha!
The thing is that information isn’t necessarily content. A company’s SEC filing, a dictionary entry, a contact-us page, there’s a whole lot of things out there that are information – but not content.
I’d also say there is content that doesn’t contain information. An instagram post, pieces written to entertain, etc.
Sharyn Inzunza Rivet Writing September 18th, 2020
“Mum, when you go to a company’s website, there are words, right? I write those.”
“Oh, okay. Like the Apple website? Did you write those words?”
“I wish.”
“That’s okay, Love. There aren’t many words on that website. anyway. There’s nothing to really read! You’d do a much better job..”
“Right….”
[Should I explain the magnificence of pared-down, specific copy?”]
“Cuppa tea, Mum?”
Haley Garner Velocity September 23rd, 2020
Hahaha fantastic!
Doug Kessler September 28th, 2020
One step at a time. Soon she’ll be asking about A/B Testing.