This is a kind of follow-up. Not as a scientific study of the state of B2B content marketing but as a kind of wet finger in the air. It’s also a chance to play with Typeform, a simple, beautiful online survey tool (verdict: we love it).
Please take a minute to answer the four questions. Then share this page to your networks (especially if you’re a B2B marketer) so we can get the numbers up enough to at least simulate statistical significance.
We’ll report back in a few weeks. UPDATE: We’ve reported back. Here’s the Results Post.
Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation…
Nur Caplin | 20. 09. 2023
How to break free from the benchmark trap
If you’re turning to industry benchmarks to set your performance goals – make sure you’re asking these two questions.
Agustin Rejon | 06. 09. 2023
The B2B generative AI design shootout: Part 2
We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.
Brian Terry | 29. 08. 2023