A nice bit of visual B2B personalisation

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LinkedIn just sent me a nice piece of highly personalized B2B email.

I’ve never seen ‘visual persoanlization’ in an out-bound email before but it’s pretty compelling to see the faces of so many friends and contacts looking back at me. I also like the little scribbled comments like ‘See Simon’s new job’.

The only question is whether the call to action is a bit weak. I wonder if they could have used this technique to get me to do something a bit more valuable to them — like upgrade to a Premium account (“If you were on Premium, you’d be able to ask Jason to introduce you to Richard Branson…”).

Thoughts?

Recognise your face? Leave a comment.

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B2B Content Marketing
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Comments

Andy McCartney

January 28th, 2011

Doug,

I felt exactly the same when I received this mail. Being a ‘one page management’ fan, I thought the value of the information delivered via this very simple outbound mechanism was exceptional.

Not every message needs a call-to-action, and this is one of them. It definitely reinforces the power of the LinkedIn network, and yes I clicked on about 10 of the faces to find out where they moved to!

[and Richard Branson was one of the faces … alas the one from Seattle!]

Andy McCartney
CEO, iMCCmarketing

Reply

Doug Kessler

January 28th, 2011

I could see this becoming a regular feature of LinkedIn — something you could subscriber to.

Reply