Ryan Skinner's posts

68 results

Get to terms with Content Curation: Pro’s and con’s and 6 principles

Is it the blessing bestowed on every marketing manager starving for content, or is it a fig leaf parading like thou

18. 01. 2012


We’re live and unfiltered on Facebook. Join us!

Perhaps a little less polished but a little more rounded, we’re now on Facebook.

09. 01. 2012


For 2012 never a better time to be in B2B technology

Three significant pieces of news suggest that the B2B technology space is going to blow up in a big way, and most p

28. 12. 2011


Highlights from Econsultancy’s social data briefing

If there are two bulls barging through the marketing tea party, they’re social media and data analytics. Econsultan

13. 12. 2011


The Unbearable Anxiety of Business Blogging

Blogging is an anxiety-inducing business. Business blogging even more so.

18. 11. 2011


ZMOT, and what it means to B2B marketers

The way we buy things has changed fundamentally, and B2B marketers need to account for ZMOT. Here’s how you can get

10. 11. 2011


Content Marketing in an Age of (Faulty) Analytics

Science now pervades digital marketing (or it should). But how do you manage the prospect of bad science?

21. 10. 2011


Excellent IBM CMO study interviews 1,700+ CMOs

It’s the closest thing you can get to “the state of the marketing union”, including new technology, social media, a

19. 10. 2011


The “Get Your Stuff Read” blog post

Please. On your website, address the reader’s needs obviously and directly. Even bluntly. They’ll appreciate it.

15. 10. 2011


Hackgate Technique: The Content Marketing Skill Part 2

A simple how-to of a powerful content marketing technique. Share thought leadership and boost online reputation man

12. 10. 2011


The Hackgate technique: Giftwrap that content!

Categorizing and packaging content smartly around topics of vital interest to your business or industry pays back i

04. 10. 2011


How do the wheels fall off a website?

A colorful – if painful – story of how a big website can crash and burn. And an eBook on how to save them…

15. 08. 2011