Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Let’s Steal From Moz Whiteboard Friday

Whiteboard Friday is a B2B content marketing juggernaut: the most successful, longest-running video content series I know. Here’s how it works.

05. 07. 2016

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The 15 B2B copywriters I don’t want to be

Great B2B copywriters are really hard to find. And inside every one, there are 15 hacks. We out them in this post.

01. 07. 2016

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The B2B marketing data lake: a book review

A review of The Marketing Data Lake, a new book about a revolutionary approach to big data marketing and total accountability.

14. 06. 2016

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Marketing data fragmentation in B2B

Why data fragmentation is the most pressing challenge facing every B2B marketing team right now.

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Let’s Steal From GE’s Paths of Flight

What can content marketers learn from Paths of Flight, the amazing video from GE Aviation? Lots and lots, actually.

16. 05. 2016

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The Great Convergence begins

The walls that separate the main customer-facing disciplines are falling fast. And it’s a good thing.

08. 05. 2016

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The loneliness of the B2B marketing influencer

As a highly influential B2B content marketing influencer, I’m often asked how it feels to be so darn influential. This… is my story.

19. 04. 2016

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The 4 new skills of a great B2B planner

The role of the B2B agency planner has changed a lot. Here are four key skills for the new planner.

16. 04. 2016

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What lead nurturing really means

Lead nurturing is a metaphor that’s so well-worn we’ve forgotten it’s a metaphor. If you re-define it, you’ll get better at it. Here’s how.

02. 03. 2016

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Account Based Marketing: a new playbook for B2B marketers

Account Based Marketing is the hottest thing in B2B since marketing automation. The Clear & Complete Guide to Account Based Marketing is a great place…

ABM

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Native advertising: a chance for us to get it right

Maybe native advertising is a chance for marketers to get it right this time – instead of a chance to trick our audiences…

16. 02. 2016

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Two ways to fail in B2B content marketing

There are two main ways to fail in your content marketing. One of them is the hidden path to greatness. Which are you committing?

23. 01. 2016

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