Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

40 reasons good people make crap content

Why do so many smart, talented people still make so much crap content? Here are 40 reasons. We’ve all done them. But still…

08. 02. 2018

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Did Crap come true? How to fight the content marketing deluge

Five years after publishing ‘Crap’ we ask, ‘Did the predictions come true?’ and ‘What can you do about it?’.

06. 02. 2018

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Five years of Crap content: an anniversary of sorts

‘Crap’ is five years old today. Here’s a look at the impact it made on us and the lessons we learned as content marketers.

10. 01. 2018

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Why you need both Plumbers and Persuaders in B2B marketing

B2B needs both Plumbers AND Persuaders. Are we swinging too far towards martech plumbing?

10. 10. 2017

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Why ideal prospects are the only prospects that matter in B2B

Focusing 100% of your marketing on ideal prospects is way better than the typical B2B grapeshot. Here’s why.

20. 09. 2017

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Meet the family: Encore Digital does B2B programmatic

B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.

21. 08. 2017

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Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes

The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding…

30. 07. 2017

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Introducing Velocity String – a new digital content format

Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take…

25. 07. 2017

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Why Revenue is the wrong metric for B2B marketing

B2B marketers are always chasing revenue, ‘the mother of all metrics’. Here’s why that’s a mistake — and why it distorts your strategy.

24. 07. 2017

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Next 15 acquires Velocity, the B2B tech marketing agency

A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…

11. 07. 2017

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7 or 8 things every content marketer can learn from TED Talks

Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.

26. 06. 2017

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Velocity opens office in New York

Start spreading the news. After god-knows-how-many years stuck in the leafy-ass end of London, Velocity has finally opened a second office – and…

23. 05. 2017

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