Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

40 reasons good people make crap content

Why do so many smart, talented people still make so much crap content marketing? Here are 40 reasons. Recognize any?

08. 02. 2018

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Did Crap come true? How to fight the content marketing deluge

Content marketing has gone mainstream and the prediction that it would be mostly crap… has kind of come true. Here’s what you can do about it.

06. 02. 2018

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Five years of Crap content: an anniversary of sorts

‘Crap: Why The Biggest Threat To Content Marketing Is Content Marketing’ is 5 years old. Four million views later, here’s what we learned about content.

10. 01. 2018

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Why you need both Plumbers and Persuaders in B2B marketing

B2B marketing is swinging towards the plumbing of martech at the expense of the pursuasive power of content. It’s time to rebalance that.

10. 10. 2017

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Why ideal prospects are the only prospects that matter in B2B

B2B marketers love to cast the widest nets possible. That’s a huge mistake. Focusing entirely on ideal prospects will grow the business faster. Here’s why.

20. 09. 2017

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Meet the family: Encore Digital does B2B programmatic

B2B programmatic advertising is growing fast. Encore Digital Media, our sister agency, understands it and can help you do it right.

21. 08. 2017

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Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes

The Internet has slammed the latest Dove Real Beauty idea: bottles with different ‘body shapes’. But did they really get it so wrong? Or is branding…

30. 07. 2017

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Introducing Velocity String – a new digital content format

Too many content formats are essentially print experiences on a screen. So we developed a new digital-native content format called Velocity String™. Take…

25. 07. 2017

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Why Revenue is the wrong metric for B2B marketing

Marketers are always chasing Revenue, the so-called ‘mother of all metrics’. That’s a mistake and it distorts your strategy. Here’s how to fix that.

24. 07. 2017

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Next 15 acquires Velocity, the B2B tech marketing agency

A few months ago, we decided to find a home for our beloved agency. Today, we’re thrilled to announce that we’ve found a wonderful one…

11. 07. 2017

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7 or 8 things every content marketer can learn from TED Talks

Like the best public speaking, every piece of content is first a performance. So what can we steal from the best public speakers? Ask the Head of TED.

26. 06. 2017

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Velocity opens office in New York

London-based B2B marketing agency Velocity Partners opens its second office in New York City after winning Content Marketing Agency of the Year 2016.

23. 05. 2017

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