Doug Kessler

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.

Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.

His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.

Other stuff he’s proud of include Crap, Insane Honesty, A Stakeholder Through the Heart and, mostly, this amazing place full of these smart, talented, committed and really nice people.

Doug is a copywriter at heart but with a secret jones for analytics.
And Lagavulin.

We’ve got 263 posts from Doug

Content marketing: get the Innovator’s Dividend

Doing new things in content marketing gets you the Innovator’s Dividend. Here’s why you want it and how to get it.

13. 05. 2013

Read more

Sometimes content is not the answer. A content marketing fail.

To content marketers, every problem looks like a case for content. Sometimes it just isn’t. Know when to say no.

08. 04. 2013

Read more

Introducing The Center of Content Excellence

Big companies are suffering from content proliferation syndrome. A Center of Content Excellence can help.

23. 03. 2013

Read more

6 ways to turn comments into content

How to turn blog comments into great content for your content marketing programs. A simple tip but a powerful one.

14. 03. 2013

Read more

Why the content marketing backlash is getting it wrong

An angry mob is forming to denounce content marketing. Here’s why I think they’re mostly (but not all) wrong.

27. 02. 2013

Read more

Great content marketing is a filter not just a magnet

We marketers work hard to attract prospects. Here’s why you need to actively chase them away, too.

19. 02. 2013

Read more

Behind the Crap: what it feels like to go viral

A diary of the roller-coaster ride we took when the Crap slideshare went kind of viral on us. Hint: it was fun.

14. 02. 2013

Read more

Mastering Tone of Voice in B2B content marketing

How you say things can be even more important than what you say. So actively manage your Tone of Voice.

18. 12. 2012

Read more

Who do you want your customers to become? A book review

A quick review of the new eBook by Michael Schrage about a big ‘Ask’: investing in creating your next customers.

30. 10. 2012

Read more

Stan Woods on B2B content marketing

A short, sharp interview with Velocity MD Stan Woods on the power of B2B content marketing and the value of story.

07. 10. 2012

Read more

B2B marketers: denial is not a strategy

Most B2B marketing strategies are still fueled by some serious denial. Time to wake up and smell the coffee.

01. 10. 2012

Read more

The B2B Content Marketing Trends Report

Holger Shulze’s survey of the B2B Technology Marketing community shows content marketing trends. It’s booming!

23. 08. 2012

Read more