Group Account Director
Addy is an Account Director with a long and varied history in B2B, B2B tech, and B2B marketing. She hails from Hull, home of the not-so-aptly-named American Chip Spice, which comes highly recommended for “anyone who eats food or drinks tequila”.
A connoisseur of all of the finer things in life — like instant noodles, whisky, and garlic bread in the bath — Addy also spends her down time relaxing by swimming in the sea, doing yoga, and moshing.
(Rumour has it that Addy grew her hair out just so she could headbang properly. She hasn’t yet addressed these rumours; probably because she can’t hear us over all the Slipknot.)
Many social media circles rock with a brand v performance marketing debates. It’s time to unite, rather than isolate, B2B marketing teams.
B2B marketing / Positioning
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