Galvanizing stories
Three ‘Why’ questions you need to answer fast and well
Too many B2B marketing teams fail to answer these three questions. You can fix that.
B2B marketing / Galvanizing stories
Eight strategic story arcs that shape almost every B2B narrative.
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
B2B marketing / Galvanizing stories
Galvanizing story part 5: Talking the… talk.
A clear, compelling Galvanizing Story is probably the single most powerful force in B2B marketing. Learn from Doug at Content Marketing World
B2B marketing / Galvanizing stories
Want to be a better marketer? Do nothing.
Why sitting on your butt, twiddling your thumbs needs to be higher up your to-do list…
B2B marketing / Galvanizing stories
The galvanizing story part 4: the emotional core of your brand
The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.
B2B marketing / Galvanizing stories
Let’s steal from holiday movies
I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…
B2B marketing / Galvanizing stories
Let’s steal from The Simpsons
The golden years of The Simpsons entirely re-wrote what a TV show could be. In the latest of our ‘Let’s Steal From’ series, we dig into how they do…
Galvanizing stories / Positioning
Let’s steal from… Seventeenth Century Explorers
Something weird happened to communications in Early Modern England.
B2B marketing / Galvanizing stories
When bad is good: in defense of the negative
There’s a common urge to avoid saying anything negative in marketing. Here’s why that’s a really, really bad impulse to follow.
Galvanizing stories
The hierarchy of benefits in B2B marketing
Your prospects don’t believe your big claims—and they don’t care about your small ones. It’s time to start building some bridges.
Customer experience / Galvanizing stories