Galvanizing stories

How to roll out a company roll-up

It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…

Galvanizing stories / Positioning

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Three ‘Why’ questions you need to answer fast and well

Too many B2B marketing teams fail to answer these three questions. You can fix that.

B2B marketing / Galvanizing stories

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Eight strategic story arcs that shape almost every B2B narrative.

Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.

B2B marketing / Galvanizing stories

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Galvanizing story part 5: Talking the… talk.

A clear, compelling Galvanizing Story is probably the single most powerful force in B2B marketing. Learn from Doug at Content Marketing World

B2B marketing / Galvanizing stories

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Want to be a better marketer? Do nothing.

Why sitting on your butt, twiddling your thumbs needs to be higher up your to-do list…

B2B marketing / Galvanizing stories

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The galvanizing story part 4: the emotional core of your brand

The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.

B2B marketing / Galvanizing stories

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Let’s steal from holiday movies

I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…

B2B marketing / Galvanizing stories

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Let’s steal from The Simpsons

The golden years of The Simpsons entirely re-wrote what a TV show could be. In the latest of our ‘Let’s Steal From’ series, we dig into how they do…

Galvanizing stories / Positioning

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Let’s steal from… Seventeenth Century Explorers

Something weird happened to communications in Early Modern England.

B2B marketing / Galvanizing stories

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When bad is good: in defense of the negative

There’s a common urge to avoid saying anything negative in marketing. Here’s why that’s a really, really bad impulse to follow.

Galvanizing stories

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The hierarchy of benefits in B2B marketing

Your prospects don’t believe your big claims—and they don’t care about your small ones. It’s time to start building some bridges.

Customer experience / Galvanizing stories

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