How to roll out a company roll-up
It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…
It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we…
Galvanizing stories / Positioning
Too many B2B marketing teams fail to answer these three questions. You can fix that.
B2B marketing / Galvanizing stories
Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.
B2B marketing / Galvanizing stories
I spoke about The Galvanizing Story at last year’s Content Marketing World. It’s kind of the Musical Video Extravaganza version of the first…
B2B marketing / Galvanizing stories
Why twiddling your thumbs needs to be higher up your to-do list…
B2B marketing / Galvanizing stories
The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.
B2B marketing / Galvanizing stories
I love Christmas, the month of December and everything ‘festive’. Like an elf made human whose only purpose is to throw glitter on every surface and…
B2B marketing / Galvanizing stories
The golden years of The Simpsons entirely re-wrote what a TV show could be. In the latest of our ‘Let’s Steal From’ series, we dig into how they do…
Galvanizing stories / Positioning
Something weird happened to communications in Early Modern England.
B2B marketing / Galvanizing stories
There’s a common urge to avoid saying anything negative in marketing. Here’s why that’s a really, really bad impulse to follow.
Galvanizing stories
Your prospects don’t believe your big claims—and they don’t care about your small ones. It’s time to start building some bridges.
Customer experience / Galvanizing stories
Hey look: a teeny-tiny cookie request. Would you mind? It’d help us out. Click here to read our privacy policy to see why. Or hit “customize” if you’re fancy like that.
Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used.
For more detailed information on the cookies we use, please check our privacy policy.
Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.
Analytical cookies help us to improve our website by collecting and reporting information on its usage.
Avertising cookies help us to understand if you visited our site after seeing or clicking an online advert.
Personanlization cookies help us to provide you with a personalized browsing experience.