B2B SEO

AI and SGE are a long-overdue wakeup call for B2B SEO

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…


Why teamwork solves the B2B SEO malaise

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.


The Relationship Between Content Marketing and SEO? It’s Complicated.

There’s a lot written about content marketing and SEO. But very little from the content side. We need to do more (in every way).


Modern SEO: optimize for show, organize for dough

Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.


Why government and SEO don’t mix

You can practically hear the moral outrage screaming between the lines:…


Quick Start Pimp Your Content Guide to SEO

I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb…. Read on…


12 Days Later: SEO Velocity Style – Get Results Quick!

Yes, we’re a living lab, practising what we preach and telling you all about it. 12 days ago I blogged about our (re)birth as a presence on Google. Today,…


Velocity time warp: going way, way back to the early SEO days

Do you remember the time when you didn’t exist? Nope, me neither. But today is a big day for us because we kind of experienced re-birth…


How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO

Let’s face it, search matters in B2B technology marketing. Just about every purchase involves a Google search at so