WFH #9: The Adjective of the Pandemic
What does it say about B2B marketers that we cluster around the same phrases to express this big, hairy thing?
Worrying From Home
WFH #8: Plan your emergence now
For the last month or so, marketing has been almost 100% reactive. And rightly so. We’ve all been trying to come to terms with this ghastly thing, so…
WFH#7: What we’re seeing
A quick look at some (early) data on how the pandemic has affected marketing metrics.
WFH #6: Is it okay to just do normal marketing yet?
Is it okay yet to just to do normal marketing and not refer to the crisis? Glad you asked…
WFH #5: If only these walls could talk.
After two weeks of working from home the importance of pointless conversations has become all too clear.
WFH #4: Three principles for marketing in insane times
Marketing in a crisis like covid-19 is a very hard thing to get right.
Here are some principles that feel important for a time like this.
B2B Marketing in COVID-19 times
Should B2B brands market during the crisis? If so how, when and why? If not… what do we do?
WFH#1: The clumsy art of being busy in a god damn pandemic
Some thoughts on advice-giving in the middle of a pandemic.
