I beg you: don’t bore the bejesus out of me

Marketing is communication. B2B marketing is bad communication.
That’s how your audience thinks about everything you put out.
Their expectations couldn’t be lower. They’ve waded through thousands of case studies and brochures and web pages from people just like you and IT’S NOT FUN.

An avatar of the author

Executive Creative Director

31. 10. 2008

1 min read

Marketing is communication.

B2B marketing is bad communication.

That’s how your audience thinks about everything you put out.

Their expectations couldn’t be lower.

They’ve waded through thousands of case studies and brochures and web pages from people just like you and IT’S NOT FUN.

Wouldn’t it be nice to surprise them once in a while?

To actually have fun in producing something so people will enjoy reading it?

To take a deep breath (or a deep draught), let your B2B inhibitions slide away and just talk?

Your prospects are begging you: “Do anything you like but please stop BORING me.”

Re-think that email. Pulp that brochure. Reject that ad idea. Aim higher.

An avatar of the author

Executive Creative Director

Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.

Published in:

  • b2b-marketing

  • branding

  • content

  • copywriting

  • design

  • technology-marketing

  • Thought Leadership

  • web-marketing

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