Let’s Steal From Mother Teresa
Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood…
Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood…
B2B marketing / Messaging
Why the pursuit of public references shouldn’t bury your best stories.
B2B marketing / Messaging
I spoke about The Galvanizing Story at last year’s Content Marketing World. It’s kind of the Musical Video Extravaganza version of the first…
B2B marketing / Galvanizing stories
Buyer confusion might be the number one killer of marketing effectiveness. Here’s why it happens and what you can do about it.
B2B marketing / Brand
When it comes to B2B tech marketing, acting stupid has never been so smart. And this is why.
B2B marketing
The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.
B2B marketing / Galvanizing stories
‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…
B2B marketing / Positioning
We all have days when we just don’t want to do… anything. What if they’re actually okay?
B2B marketing / Velocity Culture
As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.
B2B marketing / Velocity Culture
We’re in the lucky position where the Velocity writing team is growing like crazy – we’ve made three new hires over the last couple of weeks…
B2B marketing / Velocity Culture
Why does so much B2B content sound totally unlike human speech?
B2B marketing / Messaging
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