The power of empathy

Let’s Steal From Mother Teresa

Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood…

B2B marketing / Messaging

Read more

How to write an anonymous business case study that doesn’t suck

Why the pursuit of public references shouldn’t bury your best stories.

B2B marketing / Messaging

Read more

Galvanizing story part 5: Talking the… talk.

I spoke about The Galvanizing Story at last year’s Content Marketing World. It’s kind of the Musical Video Extravaganza version of the first…

B2B marketing / Galvanizing stories

Read more

Buyer confusion is killing your marketing

Buyer confusion might be the number one killer of marketing effectiveness. Here’s why it happens and what you can do about it.

B2B marketing / Brand

Read more

Be the idiot.

When it comes to B2B tech marketing, acting stupid has never been so smart. And this is why.

B2B marketing

Read more

The galvanizing story part 4: the emotional core of your brand

The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.

B2B marketing / Galvanizing stories

Read more

It’s Always Sunny in Philadelphia: Good lessons from bad marketing

‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…

B2B marketing / Positioning

Read more

Days when you just don’t wanna.

We all have days when we just don’t want to do… anything. What if they’re actually okay?

B2B marketing / Velocity Culture

Read more

Something happened.

As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.

B2B marketing / Velocity Culture

Read more

10 (or so) principles of writing at Velocity

We’re in the lucky position where the Velocity writing team is growing like crazy – we’ve made three new hires over the last couple of weeks…

B2B marketing / Velocity Culture

Read more

What are you actually saying?

Why does so much B2B content sound totally unlike human speech?

B2B marketing / Messaging

Read more

It isn’t going to be okay.

The best advice I ever got is also the simplest.

B2B marketing

Read more