The power of empathy

Let’s Steal From Mother Teresa

Mother Teresa once said: “If I focus on the masses, I will never act. If I focus on the one, I will.” Now look.Normally the Venn diagram of sainthood…

How to write an anonymous business case study that doesn’t suck

Why the pursuit of public references shouldn’t bury your best stories.

Galvanizing story part 5: Talking the… talk.

I spoke about The Galvanizing Story at last year’s Content Marketing World. It’s kind of the Musical Video Extravaganza version of the first…

Buyer confusion is killing your marketing

Buyer confusion might be the number one killer of marketing effectiveness. Here’s why it happens and what you can do about it.

Be the idiot.

When it comes to B2B tech marketing, acting stupid has never been so smart. And this is why.

The galvanizing story part 4: the emotional core of your brand

The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.

It’s Always Sunny in Philadelphia: Good lessons from bad marketing

‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…

Days when you just don’t wanna.

We all have days when we just don’t want to do… anything. What if they’re actually okay?

Something happened.

As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.

10 (or so) principles of writing at Velocity

We’re in the lucky position where the Velocity writing team is growing like crazy – we’ve made three new hires over the last couple of weeks…

What are you actually saying?

Why does so much B2B content sound totally unlike human speech?

It isn’t going to be okay.

The best advice I ever got is also the simplest.