The power of empathy

Let’s Steal From Mother Teresa

A look at how warm ol’ human moments can outperform even the hardest of hard statistics.

B2B marketing / Messaging

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How to write an anonymous business case study that doesn’t suck

Why the pursuit of public references shouldn’t bury your best stories.

B2B marketing / Messaging

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Galvanizing story part 5: Talking the… talk.

A clear, compelling Galvanizing Story is probably the single most powerful force in B2B marketing. Learn from Doug at Content Marketing World

B2B marketing / Galvanizing stories

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Buyer confusion is killing your marketing

Buyer confusion might be the number one killer of marketing effectiveness. Here’s why it happens and what you can do about it.

B2B marketing / Brand

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Be the idiot.

When it comes to B2B tech marketing, acting stupid has never been so smart. And this is why.

B2B marketing

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The galvanizing story part 4: the emotional core of your brand

The vast majority of B2B brands assume their prospects are rational ‘buy-bots’. They’re not. So you need an emotional core too.

B2B marketing / Galvanizing stories

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It’s Always Sunny in Philadelphia: Good lessons from bad marketing

‘The gang’ in It’s Always Sunny in Philadelphia frequently try their hand at marketing. And it goes badly. But there are some valuable marketing lessons in…

B2B marketing / Positioning

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Days when you just don’t wanna.

We all have days when we just don’t want to do… anything. What if they’re actually okay?

B2B marketing / Velocity Culture

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Something happened.

As content marketing becomes industrialized we risk losing something important. Here’s a plea to remember our roots.

B2B marketing / Velocity Culture

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10 (or so) principles of writing at Velocity

When new writers join Velocity, we give them a little list of what it takes to be successful. Today, we thought we’d share that list with you

B2B marketing / Velocity Culture

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What are you actually saying?

Why does so much B2B content sound totally unlike human speech?

B2B marketing / Messaging

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It isn’t going to be okay.

The best advice I ever got is also the simplest.

B2B marketing

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